Brand Guidelines

Over a hundred different handshakes, one thing in common.

Every handshake is unique. So is every one of our lawyers. Law has always been — and always will be — a people’s business. That’s why we only employ the most talented, ambitious and genuine people. We all share one common goal: to find solutions to your issues through a modern, meaningful and effective process. We bring a bit of ourselves into everything we do. That’s what makes us us.

This is our logo. The logo can be used in black or white. Please use the black logo against solid coloured backgrounds. If used over an image, always stick to the white logo.

Our primary logo version is black. The secondary negative (white) logo version should be used sparsly and is mostly reserved for branded products such as pens and umbrellas. The secondary logo can be used when placed on top of images that are too dark for the black logo to be clearly visible. The logo should preferably not be placed over images if the desgin can be conducted otherwise.

Please do not alter the logo by rewriting, adding effects or changing it or it's proportions in any way – we like it as it is.

Make sure you have the latest logo files in use by downloading the assets from the link below

Download logos

Please leave sufficient spacing around the logo. The logo should always be placed in one of the corners of the layout, preferrably in the upper left corner.

Colour is an instantly recognizable element that defines our brand identity and makes it stand out. Applying the core colour palette will help create strong and cohesive visual communication through all our communication channels.

The main colours of Krogerus are black, yellow, pink and light grey. The tinted versions are reserved for PPT presentations where a wider colour palette is required.

Typography is a central part of our identity. A consistant use of typography is fundamental when building a strong and recognisable brand.

The main font of Krogerus is Founders Grotesk Text Light, always set in black. Stick to this single font in all marketing communication. Please avoid using italic or bold in any marketing communication. When creating presentations or longer format content for the website, italic and bold are available. Underline is used to visualise links.

The fallback option for Founders Grotesk is Arial. Arial is to be used in all internal documents such as PPT presentations and Word documents.

The main imagery used in the brand expression of Krogerus is art. To visualise the creativity present in everyone working at Krogerus we chose to collaborate with visual artist Ilari Hautamäki to create a four painting series `Early bird`. These paintings illustrate the lively culture and the creative mindset of everyone at Krogerus.

In addition to the art images we use images of our people, our culture and cases. Below you can find the usage definitions of each image category.

We have a clear identity wherever we express ourselves. Clarity comes from not using too many styles, images, sizes, colours or messages at once. A simple message expressed in big type often does the job.

Please use only one photographic expression at a time. All photos can be paired with solid colours. Avoid combining images from the different categories whenever possible.

We have created easy to use templates for most use cases to ensure that all expressions stay on brand. Please use these as a starting point when developing materials for Krogerus.

Sticking to the defined design principles helps create coherence and brand recognition across a lot of different touchpoints.

If you need any assistant in working with these guidelines do not hesitate to contact marketing@krogerus.com